PREMIERE: Sweet Crude’s ‘Sun Sept’ Is A Cheerful NOLA Dance Collage
The New Orleans group are releasing their album Officiel//Artificiel on April 24.
By Kim March
New Orleans–based pop ensemble Sweet Crude have dropped the music video for their new song, “Sun Sept,” off their forthcoming album Officiel//Artificiel, out April 24 via VERVE Forecast. The album was recorded live in NOLA by Sonny DiPerri (Animal Collective, Portugal. The Man, Trent Reznor, My Bloody Valentine, DIIV), and the band’s six musicians sing lyrics in both French and English—but a devotion to their vibrant Louisiana hometown is apparent no matter the language.
The cheerful visual premiering today features cameos from many friends and collaborators, including Tank and the Bangas, Big Freedia, Michael Girardot of The Revivalists, and Kam Franklin of The Suffers.
Of the “Sun Sept” video, vocalist and violinist Sam Craft explains, “It’s a slideshow of images from childhood. Growing up in the ’90s in New Orleans, we used to take advantage of “hurricane days” when we’d have off of school and we’d play outside in the crazy weather. We’d build wind-powered contraptions out of junk lying around. These are the things one reflects about when drifting off to sleep sometimes. The title is pronounced like “sunset,” which makes a nerdy franglish pun because the song is in 7/4 time (sept, pronounced “set,” = seven). Because the song is so wistful and bouncy, we wanted to make a video of some local musician buds dancing and singing along, which they graciously did in a sort of “TikTok” way. We are really grateful for our community and are pumped to show off our awesome friends.”
Check it out below.