Portugal. The Man’s ‘Feel It Still’ Is Biggest Rock Crossover Hit in Five Years
By Gary Trust
The song achieves what no hit has at radio since Gotye’s “Somebody That I Used to Know” in 2012.
Portugal. The Man adds two more tallies to its chart-topping resume, as “Feel It Still” hits No. 1 on Billboard’s Pop Songs and Dance/Mix Show Airplay charts (dated Nov. 11).
The song, versatile for multiple radio formats with its ’60s-reminiscent pop, rock and dance vibe, has now led six radio-based rankings, led by its command on the all-genre Radio Songs chart for a third week with 128 million in audience, up 11 percent, in the week ending Oct. 29, according to Nielsen Music. The song wins the Billboard Hot 100’s top Airplay Gainer award, as it holds at its No. 4 high on the chart, which blends airplay, streaming and sales data.
“Feel” additionally tops Adult Pop Songs for a third week. It previously ruled Alternative Songs for 17 weeks, tying for the third-longest domination in the chart’s 29-year history, and Adult Alternative Songs for 11 weeks.
Only one other song has hit No. 1 on Radio Songs, Pop Songs, Adult Pop Songs, Alternative Songs, Adult Alternative Songs and Dance/Mix Show Airplay (dating to the launch of the lattermost list, and youngest of those surveys, in August 2003). In 2012, Gotye’s “Somebody That I Used to Know,” featuring Kimbra, led the respective charts for six, three, six, 12, 13 and six weeks. It also dominated the Hot 100 for eight weeks, eventually emerging as the top Hot 100 title of all of 2012.
“Somebody” additionally led a seventh airplay chart: Adult Contemporary, for a whopping 19 weeks. “Feel” lifts 21-18 on the Nov. 11 AC tally and should it top a seventh airplay chart, it would tie “Somebody” and only two other smashes for the most such reigns (since August 2003). The other two titles to crown seven airplay lists each: Pharrell Williams’ “Happy,” in 2014, and Adele’s “Hello,” in 2015-16.
Joining “Feel” with six-packs of airplay chart No. 1s are eight other songs (six of which added No. 1 runs on R&B-based rankings): Mariah Carey’s “We Belong Together” (2005); Mary J. Blige’s “Be Without You” (2006); Robin Thicke’s “Blurred Lines,” featuring T.I. and Pharrell (2013); John Legend’s “All of Me” (2014); Nico & Vinz’s “Am I Wrong” (2014); Sam Smith’s “Stay With Me” (2014); Mark Ronson’s “Uptown Funk!,” featuring Bruno Mars (2015); and, another ubiquitous 2017 hit: Luis Fonsi and Daddy Yankee’s “Despacito,” featuring Justin Bieber (which led three Latin airplay charts in addition to Radio Songs, Pop Songs and Dance/Mix Show Airplay).
Imagine Dragons & Portugal. The Man Give Rock Two Acts in the Hot 100’s Top 10, First Time Since 2015
Of those elite 12 songs to top at least six airplay charts, Gotye’s “Somebody” and Portugal. The Man’s “Feel” are the only hits to count commands on Alternative Songs among its reigns.